Call Tracking

Conversation analytics to drive data-backed advertising strategies, track every conversion, and finally prove the ROI of your effort.

Call tracking software allows practices to get data from phone conversations with patients that can prove exactly what marketing campaign or tactic drove the phone call and what the result of the call was. For example, if a patient calls a practice that is using call tracking, you would be able to tell what ads, web pages, and even the keywords helped drive the call.

Ever ask a caller, “how’d you find out about our business?” With Call Tracking from Practice Connect, you’ll know before you even pick up the phone. Better yet, you’ll have powerful analytics around which ads, campaigns, or search terms inspire your best leads to reach out, so you can invest more into the marketing that moves your business forward.

As a practice, you expect results. Yet without a complete picture of your marketing efforts, your conversions might be credited to other channels or missed completely. With Practice Connect you can analyze call recordings, transcriptions, and words spoken on calls to uncover otherwise overlooked insights about your patients’ preferences and behavior. Level up this data from your conversations to gain an edge over your competitors, personalize the user experience, and guide your campaigns with first-party data only you have access to.

Without visibility into which marketing efforts or driving calls, you’ll keep spending money on ineffective ads and keywords. And because what you don’t know can hurt you, you might even cut a campaign that’s driving high-value leads because you can’t prove ROI.

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Most call tracking platforms cost upwards of $69/mo. Ours is included at no additional charge*.

*Includes 200 minutes per month and 1 local area number

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